TikTok Beauty Trends 2023: What’s Hot Right Now?

As the digital landscape continues to shape beauty standards, TikTok has emerged as a pivotal platform for dictating the latest beauty trends. From redefining natural makeup aesthetics to the rise of ‘Latte Makeup,’ the platform’s influence is undeniable. In 2023, beauty enthusiasts are witnessing a blend of revamped classics and innovative styles, all while skincare and nail art trends experience their own revolutions. This article delves into the hottest TikTok beauty trends of 2023, offering a glimpse into what’s capturing the hearts and faces of users around the world.

Key Takeaways

• Spring 2023 on TikTok sees a resurgence of natural beauty with a twist, emphasizing fluffy brows, subtle contours, and a ‘clean makeup’ look that’s less dewy and more authentic.
• The ‘Latte Makeup’ trend is taking over TikTok, characterized by bronzy skin and brown-toned aesthetics, with Armani Beauty leading the charge on social media.
• Nail art in 2023 is pushing boundaries with trends like Russian manicures, 3D designs, and styles that complement the latest clothing fashions.
• Skincare routines are becoming more popular on TikTok, with trends like ‘Glazed Donut Skin’ and renaissance-inspired regimens, propelled by brands such as Sunday Riley, The Ordinary, and Tatcha.
• The EMEA region’s beauty events are pivotal for keeping up with industry trends, with trade shows serving as a gateway to new beauty innovations and networking opportunities.

Redefining Natural Beauty: Spring Makeup Trends on TikTok

The Evolution of the ‘Clean Makeup’ Look

The clean makeup look has become a staple on TikTok, evolving into a more refined aesthetic this spring. Glowing skin and subtle contours are the hallmarks of this trend, with an emphasis on achieving a natural, effortless appearance. Fluffy brows add to the fresh-faced vibe, steering clear of over-sculpting.

• Simplified fresh face
• Glowing skin
• Subtle contour
• Fluffy brows

This season’s approach to clean makeup is less about the overly dewy finish and more about a balanced, healthy glow. The super blush trend complements this look with a pop of color, while still maintaining the overall minimalism.

The key to mastering the clean makeup trend is to focus on enhancing one’s natural features rather than masking them. This philosophy not only celebrates individual beauty but also aligns with the broader movement towards authenticity and sustainability in beauty.

Super Blush: A Pop of Color for Spring

As the flowers bloom and the sun shines brighter, TikTok has embraced the super blush trend, bringing a vibrant burst of color to springtime faces. Bold blush is no longer just a touch-up; it’s the centerpiece of the makeup palette. This trend is all about confidence and playfulness, with shades ranging from rosy pinks to warm corals.

• L’Oréal Paris Infallible Up to 24H Fresh Wear Soft Matte Blush
• Colour Riche Intense Volume Matte Lipstick
• Colour Riche Lip Liner

Embrace the simplicity of spring with a single stroke of super blush that transforms your look from the ordinary to the extraordinary.

The versatility of this trend is undeniable, perfect for both a casual day out or an elegant evening event. It’s not just about the color, but also the texture and staying power, with products designed to withstand the warmth of the season.

Fluffy Brows and Subtle Contours: The New Norm

The beauty world is embracing a more natural aesthetic, with fluffy brows and subtle contours becoming the new standard. This trend is a move away from the sharp and sculpted looks of the past, favoring a softer and more approachable appearance.

• To achieve the perfect fluffy brow, start with a light coating of tinted gel to keep the hairs in place.
• For areas that need a bit more attention, a fine-tipped eyebrow pencil can help create hair-like strokes for a fuller look.
• Subtle contouring can be done using a cream or powder just a few shades darker than your skin tone, blending it gently under your cheekbones and along the hairline.

The key is to enhance your features subtly, giving the illusion of natural shadows and definition without harsh lines.

This approach to beauty not only simplifies the makeup routine but also aligns with the growing demand for authenticity on social media platforms like TikTok. It’s a reflection of the broader cultural shift towards self-acceptance and the celebration of individual beauty.

The Rise of ‘Latte Makeup’: TikTok’s Latest Obsession

Bronzy Skin and Brown-Toned Aesthetics

As TikTok influencers embrace warmer tones, bronzy skin and brown-toned aesthetics have become the go-to look for a natural yet enhanced appearance. This trend is a nod to the ’90s resurgence, focusing on a monochromatic palette that flatters a wide range of skin tones.

italicsBronzed complexions are achieved through a combination of sun-kissed makeup products and self-tanners, creating a seamless and radiant finish. Products like OLEHENRIKSEN’s Banana Bright Sun-Kissed Self-Tanning Face Primer have gained popularity for their dual-purpose benefits.

The key to mastering this look is blending. Whether it’s a bronzer, contour, or eyeshadow, ensuring that all elements are harmoniously fused together results in a sophisticated and effortless chic.

To maintain the allure of this aesthetic, it’s essential to complement the makeup with suitable hair color choices. Shades like deep chocolate, caramel highlights, and espresso roots are in high demand, as they enhance the overall warmth of the look.

Latte Makeup: The Antithesis to Bright Dopamine Makeup

In stark contrast to the vibrant hues that dominated previous seasons, latte makeup emerges as a serene rebellion against the high-energy ‘dopamine dressing’ trend. Muted browns and soft beiges are now painting TikTok’s beauty canvas, offering a soothing visual espresso shot to those who prefer understated elegance.

Latte makeup is not just a color palette; it’s a statement of sophistication and timelessness. Here’s a quick guide to achieving the look:

• Start with a bronzy base to emulate the warm, creamy tones of a latte.
• Use matte brown eyeshadows to add depth to your eyelids.
• Opt for nude or brown lipsticks that complement your skin tone.
• Finish with a subtle highlighter to mimic the gentle sheen of steamed milk.

Embrace the latte makeup trend for a refined aesthetic that speaks volumes in whispers rather than shouts.

Armani Beauty: Leading the Trend on Social Media

As the latte makeup trend takes over TikTok, one brand stands out for its significant influence: Armani Beauty. With a sophisticated approach to beauty, Armani has captured the essence of this trend, emphasizing a palette of warm, earthy tones that resonate with a wide audience. Videos mentioning both Armani Beauty and the latte makeup trend have amassed over 2.9 million views, showcasing the brand’s powerful impact on the platform.

The latte makeup trend is more than just a passing fad; it’s a reflection of the shifting preferences towards understated elegance in daily makeup routines.

Armani’s strategy on social media extends beyond product promotion. The brand engages with beauty enthusiasts through tutorials and showcases that align with current trends, such as the latte makeup look. This has not only increased their visibility but also solidified their position as a trendsetter in the beauty industry.

• Emphasis on natural, bronzy skin
• Utilization of brown-toned aesthetics
• Integration with everyday style

The brand’s success on TikTok is a testament to its adaptability and understanding of the digital landscape, where beauty trends are rapidly evolving and being shared across the globe.

Nail Art Revolution: 2024’s Most Viral Manicure Trends

Russian Manicures: A Lasting Trend

The Russian manicure, a technique that forgoes the traditional soaking and trimming in favor of a dry, e-file approach, has solidified its presence on social media platforms. Videos tagged with #RussianManicure have amassed over 913.8 million views on TikTok, indicating its widespread popularity.

The meticulous cuticle removal process not only enhances the manicure’s appearance but also extends its longevity, making it a favorite among value-driven consumers.

Here’s a snapshot of the trend’s impact:

• Over 959,000 Instagram posts with #RussianManicure
• A cumulative 45.5 million views for #RussianManicureTutorial on TikTok
• Starting prices around $80 at trendy New York nail salons

Whether you’re into bold designs or prefer a more understated look, the Russian manicure trend offers something for everyone, with its versatility contributing to its enduring appeal.

From Glossy to 3D: Diverse Nail Trends of the Year

The nail art scene in 2024 is a vibrant tapestry of styles, catering to every preference from the understated to the avant-garde. Minimalist ‘lip gloss’-esque nails continue to shine with their natural but glossy finishes, a trend that has gracefully transitioned from the previous years. On the other end of the spectrum, we’re witnessing the rise of bold, 3D designs that add a tactile dimension to nail aesthetics.

The evolution of the glazed nail trend is particularly noteworthy. With a touch of alchemy, this look is moving beyond minimalist neutrals to embrace more vibrant colors and depth.

Here’s a quick glance at some of the most talked-about nail trends:

• Super glossy finishes and highlighted half-moon looks
• Chic burgundy nails setting the tone for early 2024
• Sheer neutral and fresh green nails as springtime favorites
• Short French tip nail designs with a modern twist
• 3D designs, including ‘dripping chromes’, for those seeking an edgier look

Each trend offers a unique way to express personal style, ensuring that there’s something for everyone in this year’s nail art revolution.

Incorporating Clothing Trends into Nail Art

As the worlds of fashion and beauty continue to merge, nail art has become a canvas for the latest clothing trends. This year, we’re seeing a delightful synergy between wardrobe refreshes and manicure designs. For instance, the Balletcore trend, characterized by creamy pinks and frosted nudes, is making its way from the fashion runways to our fingertips.

The translation of fabric patterns and color palettes to nail art allows for a creative and cohesive personal style.

Here are some of the most popular ways to incorporate clothing trends into nail art:

• Utilizing color schemes from seasonal fashion collections
• Adapting textile patterns like plaid or houndstooth onto nails
• Embellishing nails with accessories that mirror those in fashion, such as tiny bows or gems

Whether you’re inspired by a fashion blog or the latest runway show, translating these trends into your nail art can be both fun and fashionable. It’s a subtle nod to the styles you love, worn right at your fingertips.

Skincare Goes Viral: TikTok-Approved Routines for 2024

Glazed Donut Skin: The Quest for Luminosity

The pursuit of luminosity has taken TikTok by storm with the ‘Glazed Donut Skin’ trend. This look is all about achieving a dewy, radiant complexion that seems to glow from within. The key is hydration and highlight, with a focus on moisturizers and serums that offer a reflective finish.

To get the glazed donut effect, follow these steps:

1. Start with a hydrating serum or oil.
2. Apply a luminous foundation or a tinted moisturizer.
3. Use a liquid highlighter on the high points of the face.
4. Set the look with a hydrating mist for an all-day shine.

The trend is not just about products; it’s a holistic approach to skincare that emphasizes a healthy, hydrated base.

While the trend is gaining popularity, it’s important to tailor it to your skin type to avoid looking greasy instead of glowy. Here’s a quick guide to help you choose the right products:

Skin Type	Product Recommendation
Dry	Rich, emollient cream
Oily	Light, oil-free gel
Normal	Balancing lotion
Combo	Targeted treatment

Remember, the goal is to enhance your natural beauty, not to mask it. Embrace the trend and let your skin shine!

Renaissance-Inspired Skincare: A New Era of Beauty

The allure of the past is shaping the future of skincare, with Renaissance-inspired routines becoming a canvas for modern beauty. These regimens are not just about looking back; they’re about reimagining skincare with a touch of historical glamour.

• TikTok videos tagged with #RenaissanceTour have accrued 2.7 billion views.
• Videos tagged with #RenaissanceMakeup have a total of 2.1 million TikTok views.
• The #RenaissanceGRWM TikTok hashtag counts 14,800 views.

The trend’s magnitude is evident in the numbers, showcasing a significant TikTok audience’s engagement. This revival goes beyond mere aesthetics; it’s about embracing a holistic approach to beauty that champions both skin health and artistry.

Embracing the Renaissance ethos, skincare enthusiasts are seeking products that offer both efficacy and sensory pleasure. The trend is not just skin deep; it’s a movement towards a more thoughtful and enriched beauty experience.

As we delve into this new era, it’s crucial to keep an eye on brands like Sunday Riley, known for their innovative products that align with this trend. Their Good Genes serum, for instance, has garnered attention for its ability to refresh and smooth the skin, much like the polished appearance favored during the Renaissance period.

Top Skincare Brands to Watch: Sunday Riley, The Ordinary, Tatcha

As the beauty landscape evolves, Sunday Riley, The Ordinary, and Tatcha stand out as the pioneers of the skincare revolution. These brands have not only captured the attention of TikTok influencers but have also become staples in the routines of skincare enthusiasts.

• Sunday Riley is renowned for its high-performance formulas, with products like the Good Genes All-In-One Lactic Acid Treatment becoming a cult favorite.
• The Ordinary offers a no-frills approach to skincare, focusing on straightforward, active ingredients at affordable prices. Their Hyaluronic Acid 2% + B5 is a hydration hero for many.
• Tatcha infuses modern science with time-tested Japanese botanicals, providing luxurious experiences that cater to a range of skin concerns.

Embracing these brands means investing in quality and efficacy, ensuring that your skincare routine is not only trendy but truly beneficial for your skin’s health.

Beauty Events to Bookmark: EMEA’s 2024 Must-Attend Conferences

Keeping Up with Beauty Industry Trends

In the fast-paced world of beauty, staying informed about the latest trends is crucial for enthusiasts and professionals alike. Keeping abreast of the latest developments can be the difference between leading the market and falling behind. Websites are a treasure trove of information, with sections dedicated to beauty, fashion, makeup tutorials, hair, nails, and more, offering a wealth of tips, tutorials, and product reviews.

To effectively monitor the pulse of the industry, consider the following steps:

• Regularly visit key beauty news websites and blogs.
• Subscribe to industry newsletters and magazines.
• Attend webinars and online conferences hosted by beauty experts.
• Engage with beauty communities on social media platforms.

Staying updated with industry trends not only fuels creativity but also empowers informed decision-making in both personal and professional beauty endeavors.

As the industry evolves, so do the resources available. From multimedia content like videos and podcasts to in-depth articles on hot topics such as sustainability, digital beauty tech, and the rise of nutricosmetics, the avenues for education and inspiration are endless.

Key Cosmetics Events in the EMEA Region

The EMEA region hosts a plethora of events that are pivotal for networking, learning, and staying ahead in the beauty industry. Key conferences and trade shows serve as a nexus for innovation and collaboration, bringing together the brightest minds from brands like LVMH, L’Or\u00e9al Group, and Coty.

Cosmetic regulations have seen significant updates in the past year, making regulatory round-ups a hot topic at these gatherings. Attendees can expect to dive deep into discussions about PPWR, MoCRA, EPR, and deforestation laws, which are crucial for companies operating in the EU and UK.

• Hot Topics in the Industry
  • Clean & Ethical Beauty
  • Brexit
  • COVID-19
  • Protection and Microbiome
  • Active Beauty and Nutricosmetics

The convergence of beauty tech and digital advancements with traditional cosmetics creates an exciting frontier for industry professionals. The integration of these elements is reshaping the landscape of beauty events.

With a focus on sustainability and circular beauty, these events are not just about showcasing products but also about setting the direction for a more responsible industry future.

Trade Shows as a Gateway to Beauty Innovations

Trade shows have become pivotal in shaping the future of the beauty industry. They serve as a melting pot for the latest trends, where beauty professionals gather to exchange ideas and showcase new products. From the unveiling of groundbreaking skincare formulas to the latest in sustainable packaging, these events are a must-attend for anyone looking to stay ahead of the curve.

• Sustainability and circular beauty
• Beauty tech and digital innovations
• Financial strategies in beauty
• Naturals and organics

Trade shows not only forecast the future of beauty but also reflect the industry’s commitment to innovation and collaboration.

Attending these events offers an unparalleled opportunity to network with industry leaders, learn about emerging trends, and discover new brands. It’s where the pulse of the beauty world can be felt most strongly, and where the seeds of tomorrow’s beauty hacks and trends are sown.

As the beauty industry continues to flourish, staying ahead of the curve is crucial. Mark your calendars for the most anticipated beauty conferences of 2024 in the EMEA region. Whether you’re a seasoned professional or an enthusiastic newcomer, these events are the perfect opportunity to network, learn, and be inspired. Don’t miss out on the chance to elevate your beauty game – visit our website now to discover the full list of must-attend conferences and secure your spot at the forefront of beauty innovation.

Conclusion

As we’ve explored the vibrant world of TikTok beauty trends for 2023, it’s clear that innovation and nostalgia blend seamlessly in today’s makeup and skincare routines. From the resurgence of ‘Mob Wife’ makeup to the fresh and natural ‘Latte Makeup’ look, TikTok continues to be a powerhouse of influence, driving trends like the bold ‘Super Blush’ and the understated elegance of Russian manicures. With millions of views and hashtags dedicated to these trends, it’s evident that TikTok is not just a platform for entertainment but a trendsetter that shapes the beauty industry. Whether you’re updating your skincare routine with the latest ‘glazed donut skin’ trend or experimenting with ‘Renaissance Makeup,’ there’s no shortage of inspiration for enhancing your everyday look. As we embrace these trends and look forward to the creative evolution of beauty, one thing remains certain: the desire for self-expression and individuality will continue to fuel the dynamic world of TikTok beauty.

Frequently Asked Questions

What are the key features of the ‘Clean Makeup’ look on TikTok for spring 2024?

The ‘Clean Makeup’ look for spring 2024 on TikTok is characterized by simpler elements such as fluffy brows that aren’t overly sculpted, natural-looking skin that isn’t excessively dewy, and a continuation of the super blush trend with bold, bright hues.

How popular is the ‘Latte Makeup’ trend on TikTok and Instagram?

The ‘Latte Makeup’ trend is significant, with TikTok videos tagged with #LatteMakeup accumulating over 213.5 million views, a 176% month-over-month growth in views, and over 20,000 Instagram posts featuring the hashtag.

Which brand is leading the ‘Latte Makeup’ trend on social media?

Armani Beauty is the top brand associated with the ‘Latte Makeup’ trend on social media, with TikTok videos mentioning both the brand and the trend garnering more than 2.9 million views.

Are Russian manicures still in trend for 2024?

Yes, Russian manicures continue to be a lasting trend in 2024, maintaining their popularity on social media platforms like TikTok.

What is the ‘glazed donut skin’ trend in skincare?

The ‘glazed donut skin’ trend refers to the quest for luminous, glowing skin, which is part of TikTok’s mega-popular ‘clean makeup’ trend and emphasizes a fresh-faced look.

What are some of the must-attend beauty industry events in the EMEA region for 2024?

Some of the must-attend beauty industry events in the EMEA region for 2024 include key cosmetics events and conferences that serve as essential gateways to beauty innovations and keeping up with industry trends and developments.