Exploring the Hottest TikTok Beauty Trends of 2023

TikTok has solidified its place as the go-to platform for discovering the latest beauty trends. From bold and daring looks to subtle and natural makeup, TikTokers are constantly sharing their expertise, making it challenging yet exciting to keep up with the ever-evolving beauty landscape. This article explores the hottest TikTok beauty trends of 2023, breaking down the key elements you need to know to stay ahead of the curve. Keep reading to discover which TikTok beauty trends will take over 2023 and which ones have reached their end.

Key Takeaways

  • TikTok is the ultimate hub for discovering the latest beauty trends.
  • Latte Makeup, Coquette Beauty, and Grunge Makeup Revival are among the top trends for 2023.
  • Monochromatic Makeup and Strawberry Girl Makeup are gaining popularity for their unique and versatile looks.
  • Bold Brows and Barbiecore Makeup are making a strong comeback this year.
  • Gradient Lips are trending for their creative and eye-catching appeal.

Latte Makeup

young woman with latte makeup, trendy beauty look, TikTok style, 2023

How to Achieve the Look

The latte makeup look consists of intense smoky eyes, light face makeup, and a natural lip. With over 480 million views on TikTok, #lattemakeup is taking the world of social media by storm. As the name suggests, this viral makeup trend is all about mixing hues of brown to get that bronzed, latte-esque look.

Products You’ll Need

To master this trend, consider adding these products to your beauty routine:

  1. Matte Eyeshadows
  2. Warm-toned Blushes
  3. Natural Lip Colors
  4. Bronzer

Celebrity Inspirations

Love this ☕️ trend from @Rachel Rigler ✨

♬ original sound – Danielle Estrada

Coquette Beauty

young woman with coquette makeup and trendy hairstyle, vibrant background, TikTok style

Perhaps the most feminine look on this list, #coquettemakeup has 248 million views on TikTok. Drawing inspiration from the 18th and 19th centuries, coquette makeup is achieved with lots of blush, soft glossy lips and whimsical eyelashes. Many claim that this look is the beauty equivalent of Barbiecore, revealing society’s obsession with the doll-like aesthetic.

Grunge Makeup Revival

grunge makeup on a young woman, TikTok beauty trend, urban setting, edgy and bold look

To achieve the perfect grunge makeup look, you’ll need a few key products. Dark eyeshadows in shades like black, deep purple, and burgundy are essential. Pair these with a smudged eyeliner for that effortlessly edgy vibe. Don’t forget a matte foundation to create a flawless base. Lipsticks in dark, moody colors like plum or deep red will complete your look.

Start with a clean, moisturized face. Apply a matte foundation to create a smooth base. Use dark eyeshadows to create a smoky eye effect, blending well to avoid harsh lines. Smudge your eyeliner for a grungy look. Finish with a dark lipstick to tie the look together. Remember, the key to grunge makeup is to make it look effortless and slightly undone.

Grunge makeup is all about channeling that 90s vibe. Think of iconic figures like Courtney Love and the cast of "Wednesday" on Netflix. Their looks are characterized by dark, smoky eyes, pale skin, and bold lips. These elements combined create a look that’s both nostalgic and modern, making it a favorite among TikTok users.

Monochromatic Makeup

monochromatic makeup trend 2023, beauty influencer, vibrant colors, TikTok style, close-up portrait

Choosing Your Color

The monochromatic makeup trend has been around for a long time, and everyone is still loving this look in 2023. By following this trend, you can give yourself a cohesive and sophisticated makeup look using a single shade on all your face areas. Sounds a bit boring? It surely is not because you, with various colors available in your makeup kit, can try endless looks until you find the perfect look for yourself. You can try a soft pink shade for a feminine look or a brown shade for a little bold getup. Going out in the fall? Go for the purple hues. A day out with your girls in summer? You can try the yellow shade.

Application Techniques

To achieve the perfect monochromatic look, start by choosing a single color that complements your skin tone. Apply this shade to your eyes, cheeks, and lips. Blend well to ensure a seamless transition between different areas of your face. Use a single pan eyeshadow, liquid shimmer, and lipstick in the same shade for a cohesive look. Remember, the key is to keep it simple yet elegant.

Top TikTok Tutorials

TikTok is flooded with tutorials on how to achieve the perfect monochromatic makeup look. Influencers are sharing their tips and tricks, making it easier for everyone to follow this trend. From drugstore dupes to high-end products, you can find a variety of options to suit your budget. With 920 million views on TikTok, all the followers are now trying everything from Drugstore dupes to refillable makeup to find the best beauty items while staying within budget. You can find all the low-cost makeup products by keeping up with this makeup trend.

Strawberry Girl Makeup

strawberry girl makeup trend 2023

Strawberry Girl Makeup is a trend that channels your feminine side with pink hues and faux freckles resembling little strawberry seeds. This look, popularized by Hailey Bieber, has garnered over 520 million views on TikTok. The aesthetic is rooted in pink and berry hues, creating a natural and dewy finish.

The trend reached its peak after Hailey Bieber posted a makeup tutorial, making everyone on TikTok go crazy about following the strawberry girl soft makeup look.

To achieve the Strawberry Girl Makeup look, follow these steps:

  1. Prep your skin with a hydrating primer.
  2. Apply a light foundation or BB cream for a natural finish.
  3. Use a pink blush on the apples of your cheeks.
  4. Add faux freckles using a brown eyeliner or a freckle pen.
  5. Apply a pink or peach lip gloss.
  6. Highlight your cheekbones with a peach-toned highlighter.
  7. Finish with winged eyeliner for added glamour.

Here are some products you’ll need to create the Strawberry Girl Makeup look:

Product Type Recommended Products
Hydrating Primer Smashbox Photo Finish Primerizer
Light Foundation IT Cosmetics Your Skin But Better
Pink Blush NARS Orgasm Blush
Faux Freckles Freck Beauty Freck OG
Pink/Peach Lip Gloss Fenty Beauty Gloss Bomb
Peach Highlighter Becca Shimmering Skin Perfector
Winged Eyeliner Stila Stay All Day Waterproof Liner

Bold brows and a dewy finish are key elements of this look.

Bold Brows

bold brows beauty trend 2023

Achieving bold brows starts with proper shaping. Thick brows make you look younger while framing your eyes perfectly, enhancing their appearance. To shape your brows, let them grow to their fullest and then use a tweezer to clear all the stray hairs. After that, you can give them a perfect feathered appearance using any eyebrow gel.

For bold brows, you’ll need a few essential products:

  • Eyebrow Gel
  • Tweezers
  • Brow Pencil
  • Brow Powder

These products help in maintaining the shape and fullness of your brows, making them look natural yet defined.

Many influencers share their tips and tricks for achieving bold brows. For instance, Sabrina Carpenter’s guide to DIY facials and perfect eyeliner on Vogue’s beauty trend page includes some great advice on brow maintenance. Additionally, you can find an easy glam makeup tutorial on Beauty Trend that covers the latest trends in makeup, hair, and nails, including bold brows.

Remember, the key to bold brows is to embrace your natural shape and enhance it with the right products and techniques.

Barbiecore Makeup

Barbiecore makeup trend 2023, vibrant and playful beauty, TikTok influence, young woman with bold makeup, pink and pastel colors, modern and trendy look

Ever since the release of the Barbie movie, everyone has been obsessed with creating different Barbie looks. This has made the Barbiecore Makeup go trendy on TikTok and everyone is loving the various looks presented by various influencers.

Gradient Lips

gradient lips beauty trend 2023 TikTok

Creating the Gradient Effect

The gradient lips trend mainly emerged from Korea, where various actresses in dramas usually like to wear this makeup look. The look focuses on using darker colors in the center of the lips and then lighter colors at the edges. You can blend the light and dark shades using a finger or a lip brush. It gives the lipstick a fading effect as you move towards the lips’ edges.

Best Lip Products

To achieve the perfect gradient lips, you’ll need a few essential products:

  1. Lipstick
  2. Lip Gloss
  3. Matte Lip Stain
  4. Single Pan Blush

Trending Colors

The gradient lips radiate an innocent vibe and can be a perfect trend to follow for achieving a doll-like pout. Popular colors for this trend include shades of pink, red, and coral. These colors help in creating a soft and innocent look that is highly sought after.

The gradient lips trend is living in the minds of all TikTok users rent-free. It’s a simple yet effective way to elevate your makeup game.

Discover the art of Gradient Lips and elevate your makeup game to the next level. Our step-by-step tutorials and expert tips will help you achieve that perfect ombre effect effortlessly. Don’t miss out on the latest beauty trends and exclusive content. Visit our website now for more!


As we navigate through 2023, TikTok continues to be a powerful force in shaping beauty trends. From the resurgence of nostalgic styles to innovative new techniques, the platform offers a diverse array of inspiration for beauty enthusiasts worldwide. Each trend, propelled by the collective engagement of millions of users, highlights the dynamic and ever-evolving nature of beauty culture. Whether you’re looking to experiment with bold new looks or refine your everyday routine, TikTok remains an invaluable resource for discovering the latest in beauty. Stay tuned and keep experimenting, as the next big trend is just a scroll away.

Frequently Asked Questions

What are the key elements of Latte Makeup?

Latte Makeup focuses on warm, coffee-inspired tones. It typically involves bronzed skin, neutral eyeshadows, and nude lips to create a soft, natural look.

How do you achieve the Coquette Beauty look?

Coquette Beauty emphasizes femininity with pink hues for cheeks, eyes, and lips, often paired with a thick eyeliner style reminiscent of Lana Del Rey.

What products are essential for Grunge Makeup Revival?

For Grunge Makeup, you’ll need dark eyeshadows, black eyeliner, and deep lipstick shades. The look is all about creating a moody, edgy vibe.

What is Monochromatic Makeup?

Monochromatic Makeup involves using the same color for your eyes, cheeks, and lips. This creates a cohesive and harmonious look.

How do you create the Strawberry Girl Makeup look?

Strawberry Girl Makeup focuses on a fresh, youthful appearance with rosy cheeks, light pink lips, and a natural, dewy finish.

What are the best products for achieving Bold Brows?

To achieve Bold Brows, you’ll need a good brow pencil, brow gel, and possibly a brow powder. These products help in shaping, filling, and setting your brows for a bold look.

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